PERCE STUDIOS is a creative fashion label founded by Ava Percival. While the concept has been evolving for years, the brand officially registered for trade in mid 2026, with pre-orders launching later this year.

Operating from a small studio in Brisbane, every garment is thoughtfully designed and produced by Ava. PERCE STUDIOS embraces a mindful approach to fashion by pairing deadstock fabrics with a made-to-order production model, reducing unnecessary waste and using only what is needed. As the brand continues to grow, we remain committed to learning, evolving, and refining our practices, with sustainability, accessibility, and customisation at the centre of every decision.

PERCE STUDIOS was created with an understanding of what it feels like to struggle with clothing, whether through fit, comfort, function, or longevity. Our garments are designed to remove these barriers, celebrate people of every body and presentation, and challenge conventional ideas about what we are expected to wear.

Rather than following trend cycles, each collection is shaped by emotion, lived experience, and thoughtful research. Every piece is created with intention, encouraging individuality, comfort, and a more considered relationship with clothing.